One of the most recognizable family names in fashion is Gucci. The venerable label’s history goes back to 1906 when Guccio Gucci opened his Florentine saddelry shop. Three generations later, great grandsons Allesandro & Guccio Gucci are launching their own line of handbags; entirely unaffiliated with the Gucci label. Of course, their name won’t hurt their projected sales revenue of $1M. The line is called To Be G with a timeless, European feel. The bags’ trademark is a lily motif available in leather to crocodile with prices starting at $820 to $9,000. Some would say that I can’t let go of the past, but I just want Tom Ford to come back.
